Secure customer authentication solutions specialists, MYPINPAD last week firmly enhanced its position in educating the wider fintech market about a new global opportunity in mobile payments.
The launch of its industry wide ‘I Love SPoC’ campaign, was formalised at a private event on Thursday 13th February at level 40 of the iconic Gherkin in London.
Launched the day before St Valentine’s Day, the initiative has been designed to inform the payments industry, and other related sectors, of the benefits SPoC can offer.
The initiative seeks to educate customers on the capabilities of smartphone and tablet devices, which are now able to take card payments simply and securely, and single-purpose POS devices could be a thing of the past.
Nigel Dean, Head of Marketing at MYPINPAD, commented: “One of the founding principles of MYPINPAD is to promote authentication on everyday smartphones and tablets. Seen by many in the industry as the founder of PIN on Mobile we predict out technology to be deployed across the globe in the coming year.
“We’re proud to not only be playing a major role in showcasing the benefits that SPoC and CPoC offer, but also to be highlighting our own technology with those that the solution will benefit the most.
“The Gherkin was the perfect location to hold this important event. This iconic piece of British architecture overlooks the epicentre of the UK’s payment industry in London. It perfectly reflects how SPoC and CPoC will overlook and revolutionise every aspect of payments going forward to help the industry to embrace a new age of security.”
Having been amongst the world’s first to achieve certification for its SPoC-approved technology for iOS and MPP mPOS, MYPINPAD was perfectly placed to host this industry event. Its PIN on Mobile solution is a significant enabler for the predicted expansion into the number of payment acceptance devices globally.
Expert Analysis: The promotion and education of innovations and growth in mobile payments has always been at the forefront of what MYPINPAD does. This initiative is a superb opportunity to accelerate the growth of innovation in payments.
