Global payments and shopping provider Klarna has unveiled the launch of its ‘Consumer Council’.

The global initiative will see Klarna invite consumers to a meet-up to share their thoughts on different themes related to their experiences using the platform. The meet-ups will take place in all main markets, three times per year.

The initiative marks a further step towards gauging an understanding of consumer needs, as Klarna seeks to provide a seamless shopping and payment experience.

Sebastian Siemiatkowski, co-founder and CEO of Klarna commented: “At Klarna, we have an amazingly engaged consumer community, which we speak and listen to daily to understand their experiences first-hand. We’re interested in the good parts, but more importantly we’re interested in the areas where we clearly have room for improvement.

“We’re always looking for new ways to support and build Klarna with our community and to solve consumer pain points we may not have thought of ourselves. Gathering direct feedback is extremely important to us and a vital part in meeting consumers’ needs and ultimately, to provide the best end-to-end shopping experience.”

The launch seeks to build on evolving consumer habits as technology changes the way people spend and shop.

However, as a digital company it can sometimes be hard to regularly meet consumers face-to-face, especially with rapid expansion into new markets. Klarna’s ‘Consumer Council’ aims to play a key role in facilitating that important conversation.

“With the launch of the ‘Consumer Council’, we are taking our direct consumer dialogues to a new level, enabling them to advise us, and truly placing them at the heart of everything we do. We are extremely proud of the number of consumers that choose Klarna every day and with this initiative we want to make sure that they can be equally proud of using our services,” continued Sebastian Siemiatkowski.

The first ‘Consumer Council’ meet-ups will take place in London on March 10 and Stockholm on March 16, followed by Manchester, Berlin, and New York during the spring. Each meet-up will have a specific theme tailored to the local market, with the objective to involve consumers across the spectrum in Klarna’s mission to become ‘the world’s smoothest shopping experience’.

After the meet-ups, all findings and experiences shared will be summarised in a report. The report will ensure all feedback is properly taken into account when designing and developing new and existing products and services. Progress on development goals will be made available on local Klarna blogs, where each region will provide regular status updates.