Provider of identity verification-as-a-service solutions IDnow has landed a new agreement with one of the largest private providers of online lotteries and gaming in Europe, Lottoland.
Through the partnership, IDnow will support the firm in its efforts to transform its identification processes to a digital-based process.
“In our business, flexible customer service, security and legal compliance are crucial,” explained Nigel Birrell, CEO, Lottoland. “With its online identification solution, IDnow offers us the very best in all areas.”
Currently, more than 20 international lotteries and a large variety of games are available to Lottoland’s (approximate) 10 million customers.
To ensure that new customers log on using their genuine identity and, above all, prove they are of legal age, during initial registration customers are required to identify themselves using an official identity document.
The solution in question – IDnow AutoIdent – will act as a barrier for possible underage users during the initial registration.
IDnow AutoIdent analyses and identifiesID cards, passports and other ID documents from 193 countries in real time “making it the perfect partner for Lottoland.”
The new found partnership compliments the recently introduced LCCP regulation set by the UK Gambling Commission which requires all players to register and authenticate themselves immediately.
The AI-driven solution will help prevent underage persons from playing online whilst also ensuring the faster detection of possible misuse and criminal activities.
“Many customers use our services via smartphone and fill out their tickets using our app while on the move. With IDnow AutoIdent, we can now accept orders independently from our service centre around the clock – worldwide,” continued Birell.
“This will enable us to meet increasing global demand and provide our users with a perfect customer experience from the moment they sign up, without making any compromises regarding legal compliance.”