Swedish-based online banking payments provider Trustly has announced a new collaboration with igaming-based affiliate Catena Media.
The partnership will see Catena Media integrate Trustly’s Pay N Play solution into its online casino comparison site, JohnSlots.
Catena Media said that JohnSlots will become the first affiliate site to fully integrate online casino sites via Trustly’s solution with the view of embedding it into other casino affiliate sites in the future.
Vasilije Lekovic, director of gaming accounts, Trustly, commented: “We’re excited to launch our In-Banner Pay N Play solution together with Catena Media.
“The company’s willingness to invest in innovation benefits both affiliates and operators by delivering a better player experience and driving higher conversion.”
Trustly recently reported a merger deal with PayWithMyBank, enabling the company access to the US market.
Catena Media said its use of the in-banner Pay N Play solution is expected to “enhance” the use of a regular redirection to a casino’s Pay N Play payment page.
Lekovic concluded: “So far, it’s been a joy to work together with the Catena Media team, and we look forward to continuing to strengthen this fruitful partnership.
“I’m excited to see more innovative solutions in the pipeline and features that will take all Catena products to the next level by strengthening relationships with other companies in the industry.”
At the moment, the Pay N Play solution is only available on certain online casino sites integrated into JohnSlots and offered only to users residing in Sweden.
Juri Totaro, Product Owner, JohnSlots, disclosed the company is hopeful Catena Media’s users from other countries will be offered similar features on their chosen online casino sites in the future.
“This is the first time Trustly has worked with an affiliate in implementing a full solution for the In-Banner Pay N Play feature they have. We were more than thrilled to be a part of this project,” said James Bason, head of research and development, Catena Media.
Trustly also supported sportsbook service provider Altenar in its regulated Swedish market debut late May.