Digital wallet provider Skrill has announced a new sponsorship deal with the Los Angeles-based LA10 Football Club.
Skrill, part of Paysafe Group, say that the partnership will continue to support its ongoing strategy to “heighten its profile and increase usage of its wallet globally”.
Under the partnership, LA10 and Skrill have collaborated to design a new team jersey prominently featuring the Skrill logo as well as a “limited edition” Del Piero shirt.
The club were unbeaten in its debut season following its launched last September season and has the backing of Alessandro Del Piero, the former Juventus captain.
CEO of Skrill Ltd., NETELLER and Income Access, Lorenzo Pellegrino, reiterated the significance of the deal as a “key part of our growth strategy.”
He continued: “We know from experience that Alessandro is great to work with, and this latest venture is super exciting. I’m confident that together we will be able to put Skrill front of mind for millions of new customers globally.
“We look forward to growing alongside LA10 and supporting Alessandro to raise the profile of the beautiful game in the US.”
Skrill state they will also benefit from the “legendary international status” of LA10 owner Del Piero, who has had a promotional relationship with the UK-headquartered digital wallet provider since May 2018.
The partnership aims to combine their global reach to promote its digital wallet brand, along with the football club, internationally. As well as the on-pitch jersey sponsorship, Skrill will leverage their social media channels for promotional purposes.
Del Piero said: “Since the beginning of my partnership with Skrill, I’ve been very impressed by the technology platform and the way the brand takes care of its customers, so I’m delighted they have chosen to sponsor LA10.
“Their sponsorship will significantly raise the profile of Skrill and the club, and football supporters around the world will become more familiar with the Skrill digital wallet and how easy, efficient and cost-effective it is to use as a payment method every day.”