X is slowly transforming from a social media app to a ‘super app’, one that promises to deliver in-app payments, digital wallets, and now crypto and stock trading data tools.
Elon Musk’s X is set to introduce crypto and stock data directly from within the social media app’s timeline.
Nikita Bier, Head of Product at X, confirmed the social media platform will be rolling out “a number of features in a couple of weeks” on 14 February, which will include what he has labelled ‘smart cashtags’.
This feature will enable X users to view stocks and cryptocurrencies directly from the app by typing ‘$BTC’, for example, into their posts. Bier stated in a post on X that this will address “applications that create incentives to spam, raid, and harass random users”.
In response to a Bull Theory post, Bier confirmed X will not act as a brokerage nor will it handle trade executions of stocks and crypto. Rather, the platform is supplying users with “financial data tools and links”.
Since acquiring Twitter in October 2022 and rebranding the platform to X, Musk has been set on a mission to turn it from a social media platform to a financial super app, which encompasses messaging, payments, crypto, and stock data.
Musk has recently hinted at the launch of X Money during an xAI event on 14 February, revealing the payments platform has been live in a closed beta version and could be launched in the next 1-2 months.
Incoming X Money launch: what will it mean?
Some of the services to become available via X Money have yet to be specified, but could include integrated digital wallets, peer-to-peer in-app payments, and the support of cryptocurrencies such as DOGE for price data viewing.
Musk has been able to secure a money transmitter licence in 41 US states, having registered with the Financial Crimes Enforcement Network (FinCen). This means X Money must report to the US Treasury its ownership and operating information to help mitigate money laundering and other financial crimes.
In January 2025, Visa announced a partnership with X Money to assist with its launch with the integration of Visa Direct.
Visa’s real-time payment processor could help X Money users perform peer-to-peer transactions from their Visa debit cards and transfer funds directly to the social media platform.
The ‘super app’ plans for X mirrors a similar trend occurring in the financial services industry.
Coinbase has made its intentions clear to become the ‘everything exchange’ last December, which involves crypto lending, banking and payments, alongside traditional crypto trading. WeChat is perhaps the most prominent super app use case for X, an Asian mobile app that started with messaging, and has since integrated payments, digital wallets, and virtual currencies.
