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GoCardless has continued its active year with another commercial arrangement, partnering with business-focused payments platform Airwallex.

The company’s GoCardless Embed white label integration will be used to connect Airwallex with the GoCardless global bank payment network.

Airwallex has launched the service in the UK and plans to take it into Europe at a later date. The firm believes that the integration will help its customers expand into new verticals and serve use cases where direct debit is preferred.

Deepak Colluru, Director of Product Management for GoCardless Embed, said: “We’re excited to work with Airwallex to bring the best of direct debit to its customers. With fewer intermediaries, they are cheaper than cards and in many cases more reliable too, without expiry dates or lost payment details. 

“It’s a win-win for us to partner with Airwallex. We’re proud to add to their bank payment offering through Embed, giving them access to a global network in a matter of weeks, while at the same time reaching thousands of new merchants through their platform.”

GoCardless, meanwhile, states that the arrangement will assist Airwallex by offering its customers wider payment options. The company believes that this is an essential requirement for modern businesses.

This is hardly an isolated viewpoint. Various payment stakeholders have noted the importance of offering a wide range of methods to appeal to as many consumers as possible, with millennial and Gen Z customers in particular the most receptive to alternative methods.

Justin Leung, Financial Partnerships Manager at Airwallex, noted: “Businesses of all sizes are looking at how they can adapt to evolving customer needs — and payments are no exception. 

“With direct debit continuing to be a trusted and popular way to pay, especially with the rise of the subscription economy, we felt it was the perfect time to strengthen our offering so that our customers can better serve theirs. By working with GoCardless we were able to quickly provide this option through one simple integration.”