BlueSnap bolsters executive team with new CFO

credit: Shutterstock
credit: Shutterstock

Payment orchestration platform BlueSnap has appointed Brian Greenfield as its CFO to lead its financial operations ahead of its next growth phase. 

Greenfield joins the BlueSnap executive team with over 20 years experience in the banking and private equity sectors. He held senior and leadership roles with global venture-backed companies across a plethora of industries. 

Henry Helgeson, BlueSnap CEO, commented: “Brian’s had an impressive career, which includes senior leadership roles at a diverse range of companies and has consistently demonstrated the ability to execute and generate measurable results using data-driven financial strategies. 

“As we prepare for our next phase of growth, Brian’s financial industry experience, operational expertise, and track record of success as both a senior executive and a company founder will help BlueSnap accelerate the adoption of our payments platform around the world and achieve our ambitious growth goals.”

Greenfield joins BlueSnap from ArborKnot, an Israeli financial services company he co-founded, and served as CEO. 

Previously, he was President and CFO at Purple Carrot, a direct-to-consumer meal-kit business. He led the company to growth and oversaw its ultimate sale to a Japanese e-commerce company. 

In 2008, Greenfield also co-founded and served as both President and CFO of Next Step Living, a residential energy efficiency and renewables company. 

Greenfield has also held senior financial and leadership positions at Vista Financial and Performant Financial Corp. He began his career as an analyst at Morgan Stanley before moving to private equity firm Parthenon Capital Partners.

He spoke on his appointment: “I am excited to join Henry and the entire BlueSnap team as we boldly move into our next chapter of growth.  

“BlueSnap has an expansive global network of financial partners and an impressive roster of international companies using its Global Payments Orchestration platform and is uniquely poised to deepen its leadership position in the payments industry.”