Embedded sustainability fintech, ekko has partnered with Primis, the customer experience solution as both companies are set for a period of growth in 2024.
The agreement looks to provide customers with more visibility into the environmental impact of purchases, enhancing the post-purchase experience of Primis’ customers in the UK via ekko’s technology.
Utilising the technology, Primis will seek to improve some of the country’s largest delivery businesses, including Evri. Although many delivery companies offer carbon-conscious options such as parcel drop-offs at shops, consumers lack the accurate tracking of their post-purchase environmental impact.
This partnership will provide customers with greater insights into the real environmental impact of their purchases, allowing them to easily incorporate sustainability into their lifestyles and daily purchasing decisions.
Rebecca Griffiths, CEO and Founder of Primis, added: “Primis and ekko are committed to transparency around the environmental impact of online shopping. By incorporating ekko’s technology, we fulfil this need and deliver a service that could potentially impact millions.”
Through integrating sustainability into a post-purchase phase, not only is the customer experience improved, but brand activation is increased. This agreement allows merchants to offer customers options such as carbon offsetting purchases, leaving reviews for tree planting, or referring friends to reduce plastic waste.
Additionally, a high-level, data driven approach allows retailers to create a more engaging customer experience, which has been proven through a 95% increase in open rates. Incorporating sustainability into the purchasing process can also allow retailers to measure and measure customer engagement as well as a method to increase trust.
Furthermore, this concept offers brands with ESG target an opportunity to connect with customers and in turn increase their awareness of wider global issues of climate change, leading the charge in encouraging climate positive behaviours.
Oli Cook, CEO and Co-Founder of ekko, stated: “The post-purchase phase presents an opportunity to engage with online customers and embed sustainability into eCommerce practices. ekko is pleased to partner with Primis to revolutionise the post-purchase journey and highlight the environmental impacts of purchasing decisions.”
Elsewhere in the payments landscape, firms have upped sustainability efforts this year. Most recently, Griffin, a full-stack Banking as a Service (BaaS) platform that recently launched as a fully operational bank pledged its commitment to sustainability.
HSBC also emphasised its commitment to sustainability as it partnered with Google Cloud to accelerate climate mitigation and resilience, offering finance support for companies in the programme.
