Conferma Pay’s ‘major rebrand’ seeks to bolster its growth

credit: Shutterstock
credit: Shutterstock

Conferma, formerly known as Conferma Pay, has announced a major rebranding initiative with an aim to make it simple for any company in the world to connect and do business.

Through the vision to streamline payment processes globally, Conferma seeks to empower businesses across diverse ecosystems to seamlessly connect and pay. Recognising the challenges caused by outdated payment systems, Conferma will deliver solutions that enable faster, simpler payments, unlocking untapped opportunities for businesses worldwide.

Jason Lalor, CEO of Conferma, stated: “Our goal is to apply technology to break down barriers and advance connectivity in the global business landscape. 

“With our extensive ecosystem and unparalleled footprint in the travel marketplace in particular, Conferma is uniquely positioned to serve as a central network facilitating seamless transactions between businesses and their banking partner of choice. 

“Having been in position at Conferma for the last 12 months, it’s clear that we have incredibly talented people and industry leading products. Conferma has been the leader in driving virtual payments growth for almost two decades. 

“Our focus is to continue to strengthen and serve that travel ecosystem while also utilising our underlying technology to connect new ecosystems in areas such as Account Payables and procurement. Additionally, we will continue to invest and lead in invoice reconciliation with our Snap+ product, here in 2024 and beyond.”

In line with its commitment to enhancing customer experience, Conferma has introduced an upgraded customer service function, providing round-the-clock support. This initiative underscores the payment firm’s commitment to ensuring smooth and simple use of its virtual card technology by businesses worldwide.

Conferma’s reshaped commercial team, led by Chief Commercial Officer Sonya Geelon, is poised for further growth and expansion in key regions. With the appointment of Ben Alderman as Regional Director of North America and Head of Travel, and the promotion of Adam Williams to Head of Commercial in Asia Pacific, the company will seek to bolster its position across multiple key regions.

Discussing the bolstered team, Lalor added: “These senior appointments put us on a really strong footing to innovate and expand our offering, and I’m delighted that they are part of our growing expert team.”

The rebrand comes after technology company Sabre’s acquisition of Conferma in August 2022, which was followed by Mastercard making a minority investment in the company in November 2022.