Crypto operator Yolo Group joins IBIA ahead of Brazil betting market launch

OKTO builds up Brazil standing via deal between U4C and Paraiba Lottery
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Yolo Group has become the latest member of the International Betting Integrity Association (IBIA).

The company’s brand will feed into the IBIA’s global bet monitoring network, although the firm’s main area of focus is the forthcoming launch of a regulated betting market in Brazil.

Market launch was given presidential signoff by Lula Da Silva just before the New Year, and full establishment of the sports betting sector is expected later this year. A key regulatory requirement will be operator engagement with integrity monitoring organisations.

Matthew D’Emanuele, CEO Yolo Entertainment at Yolo Group, said: “We take our betting integrity incredibly seriously at Yolo Group, and that’s why joining the IBIA is such an important step for us. 

“Our industry relies upon safeguarding sporting competition, and we’ll be working closely with the IBIA to provide all the support we can to help provide a fun, fast and fair environment for sports betting.”

Yolo Group’s brand portfolio includes not just but also Bitcasino, a crypto casino platform. For a company with interests in a broad range of sectors, Brazil could prove to be a significant market for Tallinn-based Yolo Group.

The company was initially founded as the Coingaming Group, but embarked on a rebrand to Yolo Group in 2021, seeking to better reflect its activity in online gambling, fintech, IT and venture capital funding investing.

In Brazil, the primary form of payments – which will likely be the main type used by gambling companies – is Pix, the national payments platform operated by the central bank. However, cryptocurrency also has some potential in the country, according to some observers.

Commenting on Yolo Group’s addition to the body, Khalid Ali, CEO of IBIA, said: “I am delighted to welcome Yolo Group to the association. Yolo Group’s decision to join IBIA demonstrates the company’s desire to utilise the best integrity protection available globally for its sports betting product and further expands IBIA’s leading integrity monitoring network. 

“The association looks forward to working closely with the operator to protect it from corrupt betting activity both on a global stage and in relation to specific markets such as Brazil.”