Klarna expands retailer solutions to bolster growth ambitions

Credit: Shutterstock
Credit: Shutterstock

Klarna is looking to expand from its origins as a Buy Now, Pay Later (BNPL) firm by enhancing its suite of tools and solutions for retailers. 

Seeking to provide better tools for retailer  engagement, Klarna has launched Ads Manager which has been hailed as a ‘powerful new way to reach the world’s best shoppers’. 

Ads Manager is available to Klarna’s retail partners in the UK and Sweden, offering a new way to reach the company’s 150 million shopper audience, allowing consumers to share their information with Klarna in order to receive a more personalised shopping experience. 

Ads Manager is able to ensure relevant content is being shown to consumers by enabling retailers to reach the shoppers who are actively seeking brands and products similar to their own. The platform offers brands an easier and more efficient way to advertise, from ad creation and audience targeting, to in-platform reporting for campaign optimisation.

“Building on our suite of marketing and ad solutions for retailers, Klarna’s Creator Shops and Ads Manager continue to transform the company beyond BNPL into a growth partner and retail media network within the industry,” said David Sandstrom, CMO of Klarna. 

“Our combined network of over one million retail partners and creators globally now have even more powerful ways to reach Klarna’s 150 million high-intent shoppers, while consumers can enjoy a more relevant and personalised shopping experience.”

Additionally, retailer ads on Klarna drive traffic and engagement directly back to the retailer with no intermediation between brand and consumer. Retailers in the US running ads with Klarna have apparently seen click-through-rates up to 25x those of industry averages.

Caleb Orion, Director of Acquisition, Caden Lane, said: “Klarna Ads Manager gives us the ability to deploy targeted ad campaigns quickly and effortlessly to reach Klarna shoppers,” said

“We are always looking for new ways to meet customers where they are, and this audience has been valuable to engage with, delivering strong click-through-rates. The platform’s user-friendly interface allows us to track campaigns easily, enabling us to drive valuable results for our business.”

Klarna has also launched Creator Shops to its growing suite of tools, allowing creators the ability to launch their own storefronts on Klarna.com and the tools to enhance the shopping experience. This allows shoppers to easily find and shop all their favourite creators’ product recommendations in one place.