Web3 financial platform Uphold has confirmed a new Premier League partnership with Burnley FC.
As a result of the deal, Uphold will become the official sleeve partner of the Clarets as they continue their Premier League campaign this season.
Simon McLoughlin, Uphold CEO added on the newly formed collaboration: “We couldn’t be more proud to stand beside Burnley FC as they march back into the Premier League. The Clarets embody grit and determination – climbing back up the ranks with 101 points accrued last season alongside a 22-game unbeaten run.
“That’s the kind of spirit we at Uphold love…Vincent Kompany at the helm just adds another layer of excitement to this partnership. With a legend who knows what victory tastes like guiding a team that’s hungry for more, Turf Moor’s destined to witness some magic this season, and we’re thrilled to be a part of it.”
The Uphold logo was in place on the Clarets’ shirts for last weekend’s game against Aston Villa and the relationship will also see the platform’s branding displayed on LED signage across Turf Moor on matchdays and during activations throughout the season.
Ranked the fastest-growing company in Silicon Valley by the San Francisco Business Times in 2022, Uphold will also become an Official Partner of Burnley FC Women, as part of the Club’s continued commitment to developing women’s football across the Northwest region.
Stuart Hunt, Burnley FC President, said: “I’m pleased to expand our fantastic portfolio of partners and welcome Uphold onboard as our Official Sleeve Partner. A global brand, their vision and drive has led to them successfully serving over 140 countries, across 300+ currencies in recent years.
“There’s ample potential for the partnership and I’m delighted Uphold will become an Official Partner of our women’s team too – a key area of growth for us. We look forward to working together and introducing their brand to our supporters.”
