Mollie has announced a new integration and joint marketing effort with Klaviyo, allowing merchants to collect payment transactions within the latter’s platform to personalise customer communications and marketing email flows.
In addition, Klaviyo and Mollie will collaborate with their joint-agency partners to empower merchants to leverage payment information and create more tailored marketing automation strategies.
Philippe Daly of Mollie, said: “We’re excited to integrate with Klaviyo, a company that not only offers the ‘best in class’ marketing automation solutions, but understands the value in access to simplified, smart customer data.
“An interoperable tech stack is a crucial contributor to growth for merchants of all sizes, and that’s why our integration is available via direct API for custom-built platforms, as well as popular ecommerce platforms – including BigCommerce, Shopify, Salesforce Commerce Cloud, WooCommerce, Wix and Prestashop – to enable as many customers as possible to benefit from this integration.”
This initial integration allows merchants to benefit from a complementary tech stack, harnessing transaction data to improve email marketing automation to close the loop on reporting, generate insights by user behaviour, and reveal growth opportunities.
Furthermore, it will also help companies to understand their customer base and create targeted marketing campaigns, and create personalised emails to scale, based on cross-sell, up-sell, seasonality and purchase behaviours and more.
Rich Gardner, SVP of Global Strategic Partnerships at Klaviyo, added: “Marketing automation not only improves customer retention, but creates new revenue streams.
“Access to Mollie’s transaction and order data allows our joint customers to improve the quality of experience of their end-customers. We’re delighted to be working with Mollie – a key provider for merchants across Europe, offering reliable and secure payment processing. Our integration enables our customers to connect the power of payments to the automation tools they already love.”