Klarna celebrates Women’s World Cup with new ‘scream-to-win’ game

BNPL and shopping platform Klarna have launched a new in-app game that will reward football fans with a chance to win weekly prizes in light of the Women’s World Cup kicking off this week. 

Available throughout the tournament, Klarna’s ‘Scream For Your Team’ game will test fans’ screams which are used to score goals into the net, with three goals landing competitors into a draw for the chance to win prizes, such as Nike gift cards ranging from $50 to $500. 

The app will be available to US Klarna customers who will also be able to access other benefits in light of the start of the Women’s World Cup taking place in Australia and New Zealand. 

Deepening its pre-existing partnership with National Women’s Soccer League club Angel City FC, Klarna will be hosting watch parties for soccer fans to attend and experience Women’s World Cup fixtures throughout the tournament. 

The first watch party will be for USA vs Netherlands on July 26 at the Music Centre, with the BNPL company rewarding the first 500 fans to attend each watch party and pose in front of the Klarna-branded backdrop, post the picture on Instagram and tag the Klarna account to enter. 

Josh van Sant, Klarna’s Head of Global Consumer Communications, commented: “Klarna is on a mission to reward fans for their fandom and to support women’s soccer across the world. 

“Women’s soccer fans are looking forward to cheering on their national teams in Australia and New Zealand this summer and we want to give them a little something extra for their unwavering support.”