Global payments service Worldline has been selected as payment services provider to Voidu, an online game distribution platform to “cater to all their payment requirements”.
Owned by Azerion, a pan-European digital gaming and monetisation company, Voidu now has access to Worldline’s one-stop payment solution which enables greater acceptance levels across markets such as Europe and the US.
Competitive pricing and the ability to expand to further territories such as the LatAm region have become a recent struggle for firms to accelerate in their growth strategies. Worldline bolsters such expansion goals by accessing local payment methods, such as Sofort and iDEAL, to create an opportunity for firms like Voidu to land in more regions.
Worldline’s single platform integration also enables Voidu a seamless solution by having one central contract which gives access to a wide range of online processing options.
Andrew Monroe, Global Head of Gaming and Media, Digital Commerce at Worldline, commented: “The Gaming and Media sector is growing exponentially and Worldline is excited to be at the forefront of this dynamic sector.
“We are also delighted to have been selected to assist Voidu in achieving its unique and critical payment solutions requirements and objectives. They were clearly looking for support from an experienced team of payment experts with the right level of knowledge and a market-leading suite of payment solutions, which we have developed and delivered.”
Cem Temur, Product Director E-Commerce in Gaming Production, Voidu, added: “Gaming is getting into each and every corner of the world, from young people to older generations.
“Worldline’s one-stop-shop solution has enabled Voidu to bring interesting content, and games to reach many more new prospect markets. With the wide variety of payment options, we hope to be able to bring games to even more new gamers, and players out there.”
When speaking to Payment Expert last November, Lee Jones, Worldline Managing Director Northern Europe, Merchant Services, outlined some of the key retail payment trends to watch for this year, highlighting the accelerating popularity of live shopping.
He said: “Live Shopping is a growing trend that we believe is likely to develop into the industry’s next ‘big thing’.
“Beginning in China but becoming increasingly global – having seen particular success during the pandemic – Live Shopping allows consumers to buy goods advertised by retailers or promoted by influencers ‘in real time’ through a live stream on their preferred device.”
