Zip enhances BNPL offering with card payments

BNPL specialists, Zip has expanded its offering with the launch of Zip Card, which will be issued by WebBank.

The news market the significant expansion of the BNPL payment, which has embraced card payments as it has grown further into the mainstream. 

It comes as consumers eye BNPL options in brick-and-mortar retail, the Zip Card extends the ‘Pay-in-4*’ functionality offline in a physical card format. 

Zip’s U.S. Chief Marketing Officer, Jinal Shah commented: “The Zip app lets customers use the pay later service pretty much everywhere … even on shopping sites where Zip is not at the checkout option. 

“With the Zip Card, we are offering customers access to another fair, transparent payment method in a familiar format to use in-store, specifically at stores that do not accept contactless or mobile phone payments.”

The company also revealed that during its Zip card pilot program1, an overwhelming majority (90%) of participants said the card makes in-store shopping easier. 

With a quarter million waitlisted customers, the highly anticipated card is now available in the U.S., enabling consumers to Pay in 4.