Payments platform Paysafe has confirmed the extension of its partnership with Betsson Group.

Through the partnership, Paysafe has provided Betsson with a range of alternative payment methods and solutions for Betsson clients such as Betsafe online sportsbook in Colorado. Now extending their partnership, both companies will look to further enhance their growth in the US market. 

Zak Cutler, CEO of North America iGaming at Paysafe, said: “We’re delighted to support our longstanding partner Betsson Group’s expansion into the U.S. sports-betting and iGaming space with their Betsafe brand. 

“We have a proven track record facilitating payments for Betsson brands and their players in multiple European and global markets, and we’re confident that we’ll play an equally important customer acquisition and retention role for the operator in Colorado and beyond.”

This long-standing partnership started 15 years ago in 2007, when Betsson brands offered its European customers with the Paysafe card. By providing Paysafe’s online cash solution to regions such as Germany, Italy, Spain etc, Betsson was able to grow its visibility in Europe.

Now launching Betsafe’s mobile sportsbook in Colorado, Paysafe will be able to facilitate players’ online credit and debit card transactions. Paysafe’s “best in breed” payment gateway, affords customers frictionless payment journeys that will can be seamlessly integrated for a better user experience. 

In addition, Colorado Betsafe customers will be able to use Paysafe’s ‘Skrill USA’ digital wallet, enabling users to receive winnings at a more efficient rate. This is apart of Paysafe’s aim to offer a vast variety of alternate payment methods to the burgeoning US online gambling industry. 

“At Betsson, the customer is at the core of everything we do,” states Marina Bogard, Managing Director US for Betsson Group. 

“We aim to make the entire journey on our brands as smooth and convenient as possible, including their deposit and payout experiences. As they have done in other markets, we are confident that Paysafe’s payment solutions will be able to support us with all our needs to achieve our goals.”