International card network Capital One is the new bank and credit card partner of Major League Baseball (MLB).
The sponsorship see’s Capital One presented across MLB’s flagship event the ‘World Series’. The multi-year deal enables Capital One customers the opportunity of ‘one of a kind’ benefits and access to exclusive events.
These exclusive events include access to MLB’s All-Star week, the MLB postseason and the World Series finals in October/November. Both new and existing cardholders will also be able to receive discounts for the MLB shop.
“Capital One’s partnership with MLB is the latest example of our commitment to our customers, who are passionate about sports and the teams they support,” said Roger Ferguson, Managing Vice President of Sponsorship at Capital One.
“Through this partnership, we look forward to teaming up with MLB to not only provide our customers with amazing benefits, but also to expand our company-wide commitment to promoting and celebrating diversity, inclusion and belonging, inspiring fans of our national pastime in the process.”
In addition, Capital One becomes the official partner of Minor League Baseball as well as Little League Baseball and Softball.
Moreover, the partnership accelerates Capital One’s continued efforts to tackle “underlying issues that hamper progress and create disproportionate outcomes for communities of colour”.
In doing so, Capital One is working with the Jackie Robinson Foundation and will commemorate the baseball legend on the 75th anniversary of Robinson breaking the colour barrier this year.
The bank firm aims to donate $1,000 to the foundation for each “Capital One Walk-Off” game winning play this upcoming season, committing to a minimum total donation of $250,000.
“We’re thrilled to welcome Capital One to the Baseball family,” stated Noah Garden, MLB Chief Revenue Officer.
“As we’ve seen with so much of their previous work, Capital One knows how to tap into the passion of sports fans everywhere, and we can’t wait to see that engagement throughout Baseball.”
