Decentralised online gaming provider FunFair Technologies has announced the launch of the company’s blockchain capital division FunFair Ventures.

The programme sets itself the goal to ‘plug a gap’ in the funding process of start-up blockchain projects across all verticals, iGaming included.

FunFair Ventures COO Lloyd Purser commented that the launch resonates with the growth of the market: “We’ve been looking to formalise our venture capital offering for a while and have seen that we can plug a gap to help early-stage startups to drive significant growth and value.

“Blockchain is a really exciting place to be right now, and there’s more and more capital coming into the market, and we look forward to being part of its growth.”

Capitalising on the interest growth for R&D in blockchain scaling tech, the company has already formed projects on platforms such as Polygon, Solana, Optimism, xDAI and dfinity.

The new venture capital arm will provide all partners with support covering commercial, marketing, and corporate needs. However, FunFair Ventures stated that it only intends to work with businesses who require ‘more than just funding’. In other words, companies which have already developed, launched, operated, and marketed various decentralised applications, as well as a top 100ERC20 token.

FunFair Technologies has an established experience in working on blockchain developments, having launched in 2017 with a focus on developing iGaming decentralised applications. The company launched a multiplayer game studio in 2021 under the brand “FunFair Games” to ‘bring a new genre of multiplayer games to a new generation of gamblers’, as stated by the studio.

Additionally, last year the firm took steps towards the NFT market by investing in the NFT marketing platform AwardPool, promising to add many more similar ventures to its portfolio in 2022.