Cryptocurrency platform Saitama has announced that it has entered a sponsorship agreement with Ultimate Fighting Championship (UFC) Fighter, Islam Makhachev.

The deal is expected to boost Saitama’s public presence to attract new users into the company’s smart wallet, Saitamask. 

Aaron Malik, Developer at Saitama, commented on the partnership: “We wanted Islam Makhachev to become an ambassador for Saitama because he is a great UFC fighter. He is disciplined and overall, a very respectful man both inside and outside of the UFC cage.

“This sponsorship is a great opportunity for Saitama to connect with UFC fans and consumers worldwide as more and more people learn the benefits and opportunities that crypto-currencies provide.”

The link comes ahead of Makhachev’s five round main event at the end of the month against Beneil Dariush, with an eye on a potential title clash in line for the winner. 

“With the impressive rate that Saitama is growing, I feel great about collaborating with them and sharing their brand with more people to invest in the currency early,” concluded Makhachev on his agreement.

“I appreciate Saitama’s confidence in my skills, and I look forward to serving as a strong endorsement of this token and its leadership team now, and in the future.”

Furthermore, it also marks the most recent step towards the build-up of the crypto-UFC relationship – coming just mere weeks after UFC champ Francis Ngannou teamed up with CashApp to promote Bitcoin.