Specialists in e-wallet loyalty, Swapi, has launched on all app stores, as it underlined ambitions to boost the way consumers redeem expired loyalty points.

The group underlined ambitions to become the latest evolution of consumerism,  in becoming the latest evolution of the British consumers’ loyalty wallet, which allows users to link all their loyalty cards from retailers in one app. 

Swapi’s ecosystem offers customers freedom on how to spend and redeem their loyalty points across hundreds of retailers, a feat which has, until now, not been possible. 

Swapi is the brainchild of entrepreneur Pete Howroyd, who has worked in retail loyalty for over 15 years with brands such as Harvey Nichols and Harrods in the UK and Myer in the Australian retail market. 

His experience demonstrated to him that, far too often, brand loyalty systems lacked innovation and that the rewards and discounts on offer were not always appealing and engaging enough for modern customers. It is from these problems that the core idea for Swapi was born.

Swapi’s Founder and CEO, Howroyd, commented on the launch: “I am extremely proud of the product we have created as a team, and I am sure we will see customers and retailers soon reaping the rewards following the much-anticipated launch of our app. We already have so many great partners working with us and are excited to continue to work with exciting, innovative household name brands and retailers to provide the best possible loyalty programme solution for all.

“With the Swapi app launch, we are certain it will positively impact consumers and retailers while setting the stage for our upcoming seed round in December. With our next funding round, we are hoping to raise £2 million to further build out the app and capitalise on the international interest to make it available globally to benefit as many consumers and retailers as possible, and will continue to pioneer a unique and exciting range of partnerships shaping the future of brand loyalty.”