Flutterwave, a specialist African payments technology firm, has significantly strengthened its offering with the acquisition of Disha – a platform that enables digital creators to curate, sell digital content, portfolios and receive payments from their audience worldwide.
In confirming the acquisition, Flutterwave outlined it is aiming to improve the process of digital content creation for Disha users, enabling them to earn value for their creativity using the platform’s new payouts and collections solution.
Through enabling creators to receive payments from anyone, anywhere in the world, this acquisition is expected to further grow the estimated over $100bn global creator economy.
Olugbenga GB Agboola, Founder and Chief Executive Officer of Flutterwave, commented on the move: “At Flutterwave, we care about the creators on Disha who over the years have found a home for their craft. That is why we’re making this huge investment to continue to support their growth.
“Beyond Disha users, this is an exciting effort to equip the global creator community of about 50m individuals, with innovative tools to grow their craft. We are thrilled to be supporting Disha to provide new opportunities for freelancers and creators to showcase and receive value for their creativity, across the world.”
Creators on Disha who already monitor performance with the platform’s analytics feature, embed social media pages, add call-to-action buttons, and more are expected to find it easier to access global markets.
Rufus Oyemade, Software and Architectural Lead at Disha, added on the decision: “Flutterwave’s acquisition will accelerate our path to being an important toolset for creators to showcase and get paid for their work from all over the world. The new payment feature will support creators who will in turn become key players in the global creator economy.
“Disha earlier used a US-based payment partner for collections, but now that we’re part of Flutterwave, it’s amazing how we can provide excellent global services from Africa. We’re excited to continue to provide creators and freelancers with tools that add value to their craft. We’ll be focusing on features and integrations that help creators easily schedule meetings and exhibitions, build sustainable income through subscriptions and leverage emerging technologies in the creator space.”