Growing its global status, blockchain specialist Tezos has been selected as an official partner of Red Bull Racing Honda.
As part of the multi-year collaboration, the energy-efficient blockchain will build its first-ever NFT fan experience.
Christian Horner, Red Bull Racing Honda Team Principal and CEO, stated on the link: “In Formula One, innovation is a constant, with cars evolving and developing from race to race and Tezos is no different. Designed to self-upgrade, Tezos’ ability to remain at the cutting edge of blockchain technology makes it a natural fit for Red Bull Racing Honda.
“Crucially, its energy-efficient design also matches our own long-term future environmental ambitions, and as Formula One moves towards carbon neutrality, the low-impact methodology pioneered by Tezos will be a valuable asset. Additionally, Tezos will help us maximize our engagement with our fans through the development of NFTs.
“This is a hugely exciting space in which we’ve been looking for the right partner and in Tezos we strongly believe we’ve picked a winner that will help us give our fans a new, unique and innovative way to connect with the Team.”
As part of this initiative, Red Bull Racing Honda will launch the team’s first-ever range of digital collectable NFTs exclusively on the Tezos blockchain. With Grand Prix fans still impacted by the global pandemic, the team is constantly looking to provide new, unique and immersive experiences as part of its fan engagement platform.
Hubertus Thonhauser, Chair at Tezos Foundation, added: “We are excited that Red Bull Racing Honda has selected Tezos as the exclusive platform for this partnership and we are looking forward to welcoming them into the fast-growing ecosystem of brands building NFT platforms on Tezos.
“The Tezos blockchain is designed to evolve and adapt, doing so with security and performance in mind and in the most efficient ways possible. These principles are perfectly mirrored in the Red Bull Racing Honda team, and this is why we believe this to be a winning partnership.”