FansUnite deploys CoinsPaid to diversify crypto offering

FansUnite has integrated CoinsPaid end-to-end crypto payment processing solution, allowing its B2B clients to engage with a new generation of users.

FansUnite Entertainment has fully integrated CoinsPaid, provider of cryptocurrency exchange and payment solutions, into the company’s B2B online gambling solutions.

CoinsPaid will enable FansUnite’s B2B wagering platforms to process cryptocurrency payments, which provides online bettors with the ability to utilize other virtual currencies in addition to cash.

This means that B2B partners licensing FansUnite’s technology are now equipped with crypto deposit solutions for Bitcoin, Dogecoin, Ethereum, Litecoin, Bitcoin Cash and Tether. Consequently, FanUnite says that its online betting solutions can be monetized via alternative payment methods, increasing the convenience for online gamblers to place bets.

“The integration of CoinsPaid allows us to offer payment solutions for our B2B partners who can now capitalize on the increasing popularity of cryptocurrencies,” said Scott Burton, CEO of FansUnite.

“As more companies begin to recognize the importance and utility of decentralized money, we are delighted to join a growing ecosystem where customers can make purchases with virtual currencies.”

Having floated its business on the Canadian Securities Exchange (CSX), FansUnite continues to bolster the development of its customised igaming and sportsbook turnkey solution for US market incumbents.

The addition of CoinsPaid processing solutions follows FansUnite completion of its takeover of esports betting data and markets Askott Entertainment.