Skrill, a globally established digital payments brand and part of Paysafe, has chosen professional footballer and Argentinian international Paulo Dybala as its brand ambassador.
The digital wallet, which is available in over 120 countries worldwide, will utilise the Juventus star in its new TV, digital and PR campaign to promote the digital wallet’s Prepaid Mastercard in the UK and Europe.
As part of his new role, the forward will feature in promoting the Skrill Prepaid Mastercard which gives users flexibility, security and privacy when spending their money as well as complete control via Skrill’s mobile app, is set to air in Italy on 18 April.
“I’m very happy and proud to be part of the Skrill family,” he noted. “I’m really interested to learn more about how Skrill can help me pay online, send money to friends and buy and sell cryptocurrencies.
“Having the flexibility that Skrill can offer is super helpful to someone like me who’s always on the go. I also love that I earn loyalty points on transactions every time I use my Skrill card.”
Dybala, who was recently named Serie A’s Player of the Season for 2019/20, has won 11 trophies during his time with Juventus, including five consecutive top flight titles.
The 27-year-old’s appointment as a brand ambassador follows a series of activations inked with professional football clubs, including rival Italian team AC Milan designating the brand as its official payments partner.
The company also locked down an agreement with Leeds United of the Premier League, as part of a tie-up which will see Skrill cooperate with Leeds on player interviews, social media promotions and giveaways, which will be advertised via the firm’s Twitter channel to grow brand recognition.