Digital challenger bank QNTMPAY has appointed marketing agency The Space Between to hit the pedal on its multi-year partnership with iconic Formula One team McLaren Racing.
QNTMPAY aims to deliver ‘new levels of speed, rewards, security and convenience to consumers’, in order to assist customers with moving away from more traditional forms of banking.
The bank will benefit from branding exposure on the McLaren MCL35M race cars’ cockpit, as well as on the official uniforms of drivers Lando Norris and Daniel Ricciardo for the 2021 series.
Additionally, the company’s marketing campaign ‘Make Your Move’ will initiate the activation of the partnership, with the intention of inspiring consumers ‘to join a bank that puts them in the driver’s seat’. The Space Between Co-Founder Adam Raincock will oversee the marketing campaign alongside Account Director Sam Ruffe.
“QNTMPAY’s mission is to change the relationship people have with their money and we are thrilled to be working with The Space Between to bring our McLaren Racing partnership to life and shape the future of digital banking and payments,” said Adam Pearsall, Founder of QNTMPAY.
“The agency has a proven pedigree in partnership activation, and I look forward to working with Adam and the team as we bring QNTMPAY to market this year.”
The Space Between will assist the bank in launching to market later this year, including the creation of a global campaign with strategic planning, taking rights holder management, communication support and marketing activation into account.
Raincock commented: “It’s the perfect client for The Space Between. An innovative brand looking to challenge the established ways of the banking world, in the same way we are in sports marketing.
“The campaign we’ve created is all about using the McLaren Racing partnership to target Gen Z, which requires an innovative approach. The result is a modern and creative campaign that will set QNTMPAY apart in their market.”