GamCare has revealed a new ‘code of conduct’ for UK licensed operators, co-developed in consultation with industry trade body, the Betting and Gambling Council (BGC).
Affirming the sector’s commitment to social responsibility, the new code has been launched to ensure that licensed gambling businesses provide transparent information on safer gambling tools and support services to their customers, visible across their active brand portfolios.
The safer gambling directive came off the back of guidance from GamCare’s lived experience group on gambling harms providing feedback on the charity’s policies.
GamCare underlined that UK gambling requires consistency on how safer gambling messages and information are displayed to audiences, reducing the friction for vulnerable customers to access tools and support services available.
Seeking to improve standards, the new code aims to make safer gambling tools easier to understand, while further promoting the specialist support services offered under the National Gambling Treatment Service programme.
The Code primarily covers the display of on-site information, focusing on visibility and consistency of public information displayed and reducing the friction customers experience in accessing safer gambling tools.