Compliance platform Rightlander has signed deals with Trustly and Footstock to enhance both companies’ affiliate compliance and boost their responsible gambling measures.
The new collaborations will allow Rightlander to offer its technology which encompasses a comprehensive range of affiliate compliance tools.This includes the Automated Compliance Monitor, a PPC Monitor and a Proactive Affiliate Finder.
The Automated Compliance Monitor strengthens detections of non-compliant content across geographies including the United Kingdom, Sweden, Denmark, Australia, and the United States.
The monitor flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets, allowing both Trustly and Footstock partners to remain compliant in different jurisdictions.
Vasilije Lekovic, Director of Gaming at Trustly, commented: “At Trustly, we take responsible gambling very seriously, and it’s great to have a trusted partner like Rightlander that can help us promote it.”
The Proactive Affiliate Finder scans millions of web pages every month to identify new and prominent sites and the innovative PPC Monitor identifies harmful ads to stop them from appearing on an operator’s branded keywords.
James Copeland, Chief Marketing Officer at Footstock, stated: “Rightlander are a key component in our ongoing endeavour to ensure Footstock and our growing affiliate network take responsible gambling as seriously as possible. We’ve already benefited from their great software and customer service.”
Nicole Mitton, Head of Customer Success at Rightlander.com, added: “The Rightlander platform makes this process easy and efficient, and ensures operators and suppliers can be confident that the affiliates they are working with are fully compliant with the rules and regulations they must adhere to.
“We are delighted to have joined forces with Trustly and Footstock to help them improve their affiliate compliance initiatives.”
Expert Analysis: The combination is one that can play a significant role in boosting compliance, with Rightlander’s offering being well regarded within the industry. Furthermore, it couldn’t come at a more pivotal time a social responsibility takes on an elevated importance during the pandemic.