STS unites with SafeCharge to enhance UK growth

SafeCharge has confirmed a new partnership with Polish betting operator, STS Gaming Group.

The collaboration will see SafeCharge provide the platform and technology to enable STS to expand its operations into the U.K.

Mateusz Juroszek, chief executive officer at STS commented: “With sports betting at the core of our business and our continuing plans for geographic expansion, we sought a partner with a demonstrable industry track record to successfully expedite our strategy. We look forward to further developing our partnership with SafeCharge as part of our international growth plans.”

STS currently caters to several European markets, of which the U.K. is the fastest-growing. The company becomes the first Polish bookmaking business to secure a gaming licence in the UK, in a move that’s a key part of the firm’s broader international growth strategy. 

STS implemented SafeCharge’s Cashier, a feature-rich hosted solution that delivers efficient onboarding and is designed to optimise payment acceptance and withdrawals. With Cashier’s suite of built-in features, risk management and traffic routing, STS benefits from both compliance with local gaming regulations and a proprietary platform that has proven to increase approval rates, while decreasing player abandonment. 

Furthermore, through one integration, STS can now capitalise on SafeCharge’s direct connectivity to all major payment card schemes and over 20 global acquiring partners.

Expert Analysis: The collaboration between the two firms is well-positioned to expand STS’ presence into the UK and engage the market marrying a strong sportsbook offering with efficient payment tech.