Starling Bank has confirmed a new sponsorship agreement with Team GB, which will see the digital lender become the British Olympic Association‘s banking partner for the 2020 Tokyo Olympics.
Boasting a former Team GB archer among its senior executives, Starling will use the sponsorship to enhance its brand exposure on a global scale.
Starling is a leading digital bank, founded in 2014 by Anne Boden MBE, and has been voted Best British Bank and Best Business Banking Provider 2019 twice.
Its banking app offers business, personal, euro and joint current accounts on Android and iOS. Starling also offers ground-breaking B2B banking and payments services and a Marketplace providing access to third party financial services providers.
Under the terms of its sponsorship agreement, Starling has said that it will offer each athlete an account with £100 in credit.
Speaking to Sky News, Boden said: “We feel extremely privileged to be the official Bank of Team GB and will be sharing our excitement with customers in a number of creative ways over the next few months, which we hope will add to the feeling of community that the Olympic Games inspires.”
Earlier this month, Starling Bank was announced as a sponsor of the Great British Entrepreneur Awards in a three-year partnership.
The awards attracts more than 3,000 applications with events in eight cities, having celebrated the achievements of a number of entrepreneurs since launch, many of whom have gone on to become household names, including the founders of BrewDog, Grenade, Tangle Teezer, Cambridge Satchel Company and more.