Building on its digital transformation, Air Europa has strengthened its technology and distribution partnership with Amadeus.
The partnership comes as the firm continues in its efforts to improve retailing and payments. The airline has signed for Amadeus’ Digital Experience Suite, Altéa Inventory, Altéa Reservations Desktop Web, and Amadeus B2B Wallet Partner Pay, in addition to renewing its current Altéa solutions, Departure Control and Reservations.
Bernardo Botella, sales director of Air Europa commented: “Our strategy continues to count on Amadeus’ distribution network and unparalleled global reach. Innovating with the latest cutting-edge technology and delivering amazing digital experiences is also key for us.
“Thanks to Amadeus’ technology and open approach, we are now able to do this much quicker by working in agile development sprints. Our close digital partnership with Amadeus is also a key internal motivator for our employees.”
The Digital Experience Suite allows airlines to connect with Amadeus and third-party providers to develop and share technology in a simple, agile and open way. This suite will give Air Europa opportunities to remove complexities from existing systems, to easily integrate and collaborate with other partners and developers.
Combined with the newly signed Altéa modules, and leveraging the existing Altéa technology, the airline will further boost its retailing capabilities through a more personalised offer and improve back-end efficiency.
Manuel Midon, EVP Airlines North & West Europe, Amadeus added: “Our partnership with Air Europa has just become the perfect manifestation of our ‘open, agile and simple’ philosophy. We now have all the tools in place, with both teams fully equipped and in total sync, to accelerate the airline’s digital transformation.
“With our Digital Experience Suite, we’re set to get all hands-on deck and super-charge Air Europa’s customer experience. We’re confident this will make a significant impact in its business as the airline continues to stake its claim in the Spanish market and abroad.”
These IT agreements follow an extension to the content distribution partnership signed earlier last year. Thus continuing to distribute its content across multiple channels, driving the airline’s ambitions to expand worldwide as well as supporting its excellent customer experience.
Bart Tompkins, Managing Director, Payments, Amadeus, concluded: “B2B payments have been far too costly and complex in travel, for too long. Partner Pay is an innovative approach that drastically simplifies how agents pay their airline partners, with the added advantage that it reduces the overall cost and builds loyalty in the process.”
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