CoinCasso has unveiled a multi-year deal with Paris Saint-Germain (PSG), becoming an official partner of the club.
As a result of the deal the cryptocurrency exchange platform will now sit alongside other official partners such as McDonalds, Coca Cola and Unibet.
CoinCasso’s CEO and founder Luke Ozimski stated: “The cryptocurrency exchange market is both young and innovative. We are delighted to be one of the first specialists to reach out to the general public and team up with one of the most popular football clubs in the world.
“Paris Saint-Germain is an innovator, having been one of the first to engage with blockchain players back in 2018. Together we share a leading position that will allow us to showcase the quality of our service around the world.”
In the press release, the fintech company plans to ‘capitalise on Paris Saint-Germain’s high profile in its key regions of Europe, Asia and the USA’.
Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain emphasised: “We are delighted to welcome CoinCasso into the Paris Saint-Germain partner family.
“The club continually strives to be an innovation leader and we are monitoring the development of cryptocurrency very closely, along with its potential to further enhance the experience enjoyed by our supporters across the world. This partnership with CoinCasso, will allow Paris Saint-Germain to further strengthen its position in this market.”
The announcement follows the recent trend in sports organisations supporting blockchain and cryptocurrencies, as Lancashire Cricket recently announced they would be partnering with Blockchain firm TIXnGO.
CoinCasso ,founded in 2018, provides both mobile and desktop platforms whilst delivering an average daily volume of 1534.30. However, the company’s new partnership with PSG will likely see a rise in that number.
Expert analysis: CoinCasso’s ability to secure a deal with PSG shows that traditional sporting outlets are taking cryptocurrencies incredibly seriously. The agreement can have a substantial impact in the CoinCasso expansion into Europe.