Equifax research reveals public preference for biometric verification

New research released by business and consumer insight provider Equifax has revealed that more than half of Brits (57%) would prefer to use only biometric verification instead of passwords and pins.

Overall, those surveyed showed a positive attitude towards the use of biometrics with speed (40%), security (27%) and confidence (21%) being top of feedback on its use.

Negative feedback was generally much lower, such as the fear of using biometrics (13%) or that people feel self-conscious using it (13%).

Keith McGill, Head of ID & Fraud at Equifax, noted: “Biometric technology continues to progress and be considered a more mainstream form of verification. 

“It provides a more secure identification model for both companies and end users and can help financial institutions grow trust and confidence with their customers so it is very positive to see this recognised.”

Utilising OnePoll’s online survey product, the research consisted of a total sample size of 2,000 and showed a deficiency in current verification practices – 50% of those queried admitted to have given up on an online registration process for a financial product.

Of those, 52% abandoned a registration attempt because they felt the process was too long, while 46% said it was too complicated. 

Perhaps most noticeable, almost a quarter (21%) said they did not feel completely secure in the processes they were required to undertake.

“It’s no surprise to see such frustrations towards the myriad of passwords, pin codes and security phrases,” continued McGill.

“People are encouraged to always have unique information for each website or account they hold, meaning a list of codes and phrases that is unrealistic for many to remember given the volume of registration processes they are asked to undertake in modern society. 

“Lengthy, complicated and onerous registrations will soon be a thing of the past, with biometrics leading the way in the future of identity verification and modern financial relationships.”