Commerce payments platform FreedomPay has announced a new “long-term cooperative partnership” with the Center for Hospitality Research (CHR) at the School of Hotel Administration (SHA), at Cornell University.
Through the partnership, president of the firm, Chris Kronenthal, will join CHR’s customer advisory board and become “an active participant” in research processes, specialising in the hospitality industry sector.
Members of the board include firms such as Marriott International, Hilton Worldwide, Hyatt and PwC.
Kronenthal, President and CTO, FreedomPay said: “It is a great honor and privilege to be joining such an illustrious panel and helping to scope and drive the hospitality industry of the future, whilst also supporting current students and future sector leaders through internships and other initiatives.”
FreedomPay will be invited to take part in numerous initiatives including speaking opportunities on campus and the co-production of thought leadership research encompassing issues affecting loyalty, the importance of data and the need for a growing prioritisation of technology within the hospitality sector.
Linda Canina, director, Cornell Center for Hospitality Research, added: “On behalf of the Center for Hospitality Research, I am pleased to announce our official partnership with FreedomPay.
“We are enthusiastic about the award-winning value that FreedomPay will contribute to the Center, including their industry expertise in innovative commerce solutions in hospitality.
“It is an honor to welcome Chris Kronenthal, President and CTO of FreedomPay, to join our Advisory Board in our effort to facilitate impactful and timely hospitality relevant innovations and research.”
Tom Durovsik, founder and CEO of FreedomPay commented: “This is a very exciting opportunity for FreedomPay to be even closer to the heart of cutting-edge thinking within the hospitality sector, a core space for our business.
“Like everyone in the industry we recognize Cornell SHA’s leading position at the forefront of the industry’s evolution and look forward to a mutually rewarding co-relationship over the coming years and to working together with so many other luminaries and initiates in the sector to achieve positive outcomes for all those involved.”
