SIA lands payments infrastructure deal with Greek retailer

European payment and infrastructure service providers SIA has announced a new five-year agreement with Greek retailer Market In.

The deal – made through its wholly-owned subsidiary New SIA Greece – will provide the retailer with a new payment technology infrastructure along with managing the processing of card transactions.

“Our cooperation with Market In fully reflects SIA’s vision for advanced payments infrastructure and innovation. The agreement confirms SIA’s leading position in payments along with its positioning as a major technology and infrastructure partner for Greek businesses,” commented Espen Tranoy, managing director New SIA Greece. 

The firm will enable customers to utilise over 1,000 POS terminals plus onboard acceptance of contactless cards payments in Market In’s stores.

Tranoy concluded: “Such projects will further enhance the efforts made in Greece to fully modernise payments system and introduce a new culture of digital and instant payments.”

SIA’s POS terminals aim to minimise transaction time while ensuring the interconnection with the supermarkets’ cash system and enabling secure Chip & Pin transactions..

Furthermore, SIA’s POS terminals are fully integrated with loyalty programs offered by all four Greek systemic banks. 

“ This new agreement with SIA will help us ensure faster and secure transactions to all our retail clients,” explained George Chatziandreou, IT director, Market In.

“We stand at the threshold of a new era in payments and having SIA as an important ally will allow us to make major steps in the future.”