Innovative payments firm Trustly were beaten in the final of last month’s SBC Championship at Chelsea FC’s Stamford Bridge. The ‘Trustly Avengers’ lost out in a sudden death penalty shoot out against ‘Catena Media Royale’.
With former FIFA and Premier League referee Dermot Gallagher laying down the law, the victory was down to an inspired man of the match performance from the Royale’s goalkeeper Benjamin Darvill.
Over 140 representatives from the sports betting industry made up 16 teams at this year’s tournament, which was sponsored by Trustly.
The tournament, which also had supporting partners in the shape of Catena Media and BetConstruct, also starred former Spanish international and two time Champions League finalist Gaizka Mendieta.
Mendieta joined Rasmus Sojmark’s SBC Judgement Day, which bettered its previous performance with a run to the semi-finals. Mendieta rolled back the years and orchestrated the team’s journey, including scoring a goal directly from a corner.
Sam Barrett, director of gaming at Trustly, managed to see the positives despite his team’s loss in the final. He said: “The SBC Championship is one of the key events in the year for us, we get the opportunity to come and play at Stamford Bridge, all our clients, partners and friends in the industry come here every year to play with us so it an amazing opportunity.”
Golden Race’s William Charalambous added: “Every year the SBC Championship is a great event, it brings us all together and it’s nice to see everyone in the industry with a little bit of competitiveness. You get most of the important people in the industry here and it’s good to catch up with everyone.”
Naomi Totten, Corporate Communications Manager at Paddy Power Betfair and striker for the women’s team at Brentford FC, commented: “It’s a great way of meeting people in the industry that you might not get a chance to meet.”
Luis Mazuecos Ceballo of Optima said: “We were really excited to play here with lots of colleagues from the sector, and be able to chat to people and make new friendships. Events that SBC run are important for a company like us to show off our brand and we are proud to attend.”
To see pictures from the day, click here: https://sbcevents.com/sbc-championship-2019/pictures/
