Transaction data management company Intix has published a whitepaper exploring the biggest challenges facing the payments sector in 2025.
Intix highlights some of the main challenges of modern payments: ensuring infrastructure resilience, combatting the escalating sophistication of fraud, the transparency-complexity paradox and navigating regulatory complexity.
The company attributes these challenges to a ‘moment of transformation’ that the sector is currently undergoing. These changes come in the form of customers’ preferences shifting to instant payments, an increase in fraud and transaction volumes increasing.
Antoine Cuypers, Director of Strategic Alliances and Key Accounts at Intix, commented: “The payments landscape is more complex than ever, with rising transaction volumes, increasingly sophisticated fraud tactics, and tightening regulations creating significant challenges for financial institutions.
“To stay resilient, businesses must shift from reactive responses to proactive strategies – leveraging real-time insights and data-driven solutions to mitigate risks, enhance compliance, and streamline operations.”
As noted by Cuypers, there is a need for firms to be ‘proactive’ as possible. However, Intix suggests that the technology traditional financial institutions are using is outdated and causing a lot of problems.
Intix emphasises that improving operational resilience is no longer optional. The company notes that industry stakeholders increasingly recognise the need for a robust and adaptable infrastructure to manage daily challenges effectively.
This is also essential when it comes to fraud. Due to the rising transaction volumes and fraudsters and cybercriminals accessing more sophisticated technology, firms are under more stress than ever before.
The company mentions the UK’s decision to establish new 50/50 reimbursement rules for victims of Authorised Push Payments (APP) fraud – a controversial move as payment providers felt social media companies should share financial responsibility, given that most fraud originates on their platforms.
Nevertheless, Intix calls this an innovative approach, pointing out that it “shifts the responsibility squarely onto the payments industry, compelling it to address the issue with greater urgency and effectiveness.”
Yoann Vandendriessche, Group Chief Product Officer at Intix & NetGuardians, stated: “The payments industry is evolving faster than ever, making data-driven decision-making essential. At Intix, we believe that real-time access to transaction insights is the key to navigating this complexity and unlocking new opportunities for growth and innovation.
“Looking forward, as fraud threats intensify and regulatory scrutiny increases, financial institutions can no longer afford to operate in silos. Data must become a central pillar of the payment strategy, enabling smarter, safer and more efficient transactions.”
