Shift4 and Phos link to streamline POS payments at checkout

credit: Shutterstock
credit: Shutterstock

Shift4 will integrate its global acquiring services for Phos merchants to access a new streamlined payment processor to accelerate the point-of-sale. 

Through the partnership, Shift4 and Phos will look to bolster the latter’s SoftPOS solution for merchants across Europe by tapping into the former’s ready-to-deploy payment solution, suited for a myriad of payment terminals across the continent. 

Phos customers will gain access to Shift4’s global acquiring and payment processing capabilities, enabling them to accept and process payments using global card schemes and digital wallets – such as Apple Pay, Google Pay, PayPal and Samsung Pay

Sveta Bulshtein, VP of Business Development at Shift4, said: “Shift4 is at the forefront of streamlined digital payments innovation in Europe. Phos has emerged as the SoftPOS provider of choice across Europe and we are thrilled to be partnering with them to champion their offering and enhance their acquiring capabilities.

“Using our established partnerships and infrastructure in the region, we will bring Phos’ European clients a more affordable, easy-to-use POS solution to help drive business growth through fast and seamless payment solutions while expanding our footprint in the market.”

The partnership highlights Shift4’s commitment to providing “comprehensive, agile, and responsive” payment solutions to support the evolving needs of today’s commerce, for merchants and partners across the region.

Phos – an Ingenico company – has been at the forefront of innovating the SoftPOS space and its CEO Brad Hyett, alongside Anne Willem de Vries, CEO of Silverflowrecently spoke to Payment Expert, on how crucial it is to analyse various market needs when it pertains to contactless payments. 

Speaking on the Shift4 partnership, Hyett said: “We are excited to announce this partnership with Shift4, which allows us to leverage their high-performing acquiring network to deliver a more robust and comprehensive payments solution to our customers. 

“This partnership represents a significant step in our mission to provide innovative and flexible payment solutions that cater to the dynamic needs of merchants and their customers across Europe. As a strategic partner, Shift4’s innovative and flexible approach is significantly helping us adjust to our clients’ changing needs and meet market demand.”