Payarc to leverage AWS AI capabilities for smarter payment processing

Payment processing solution firm Payarc is working with Amazon Web Services (AWS) to enhance business intelligence for its clientele through the use of artificial intelligence (AI).

Leveraging AWS machine learning, generative artificial intelligence (gen AI), analytics, security, and business intelligence technologies such as Amazon Macie, Amazon SageMaker, Amazon Redshift, Payarc intends to “redefine financial data analysis in the payment industry”.

Under the leadership of Zachary Martinez, CEO of Payarc, the initiative aims to equip Payarc’s customers with advanced analytics tools, enhancing decision-making processes with data analysis.

Martinez said: “Our work with AWS signifies Payarc’s dedication to providing cutting-edge technology solutions. 

“AWS’s cloud infrastructure and leading generative AI services embedded in Payarc’s proprietary business management platform, will empower our clients with real-time insights and predictive analytics, setting new standards in the payment processing landscape.”

By providing innovative payment technology solutions, Payarc aims to leverage AWS’ cloud services to enhance its data operations, offering clients a competitive edge in a data-centric business environment.

The collaboration aligns with Payarc’s strategic focus on innovation and customer success, enhancing its offerings with analytics and data visualisation tools. 

Greg Pearson, Vice President of AWS Global Sales, added: “AWS is helping Payarc use advanced technologies like generative AI and analytics to enhance payment processing for customers, providing them with the visibility to make more informed financial decisions and optimise operations. 

“We look forward to collaborating with Payarc to help them innovate more personalised and secure payment experiences that will support the company’s growth for years to come.”