Ally commits to 2022 pledge with women-only esports tournaments

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Ally Financial Inc, a digital financial company, and Rocket League Esports have expanded a sponsorship to focus on offering more opportunities to women in esports.

Under the agreement, Ally and Rocket League Esports will deliver three women-only tournaments and a co-ed main event across 2024, with a total prize pool of $75,000 up for grabs.

Bridget Sponsky, Executive Director of Brand and Sponsorship Marketing at Ally, commented: “By fostering relationships with women gamers we’ve learned what their needs are and how to create valuable opportunities for them.”

Additionally, this expanded sponsorship will see a continued investment in opportunities and events for women in Rocket League Esports, aligning with Ally’s 2022 pledge to reach 50/50 media spend across men’s and women’s sports, including esports.

Alexander Lewin, SVP for Commercial Revenues at BLAST, said: “We have some exciting plans lined up for 2024 as we look to deepen our sponsorship with Ally by further focusing on providing a platform for women to excel in esports and gaming.”

Ally initially partnered with the Rocket League Championships (RLCS) in February last year, in its latest agreement the finance firm will headline the Star Showdown Chasers tournament series and have branding across the RLCS North American American Open Qualifiers, Copenhagen Major, London Major and World Championship broadcasts.

As part of the deal, Ally has announced it will be rewarding fans through the collaboration in several ways, including regular giveaways of Rocket League in-game items throughout the year on their dedicated landing page.

“Ally’s commitment to creating opportunities for women in Rocket League Esports is unwavering and we are extremely proud to support this ambition through delivering four fantastic tournaments for both the North American and European regions,” Lewin added.