Jifiti achieves EMI certification to bolster European expansion


BNPL fintech Jifiti has received an Electronic Money Institution (EMI) licence from Sweden’s financial regulator as the firm looks to expand further into Europe. 

In addition to its PCI/DSS, SOC 2 and ISO 27001 certifications, the EMI licence enables Jifiti to maintain its multinational regulatory compliance and security standards to continue the provision of white-label solutions to banks, regulated lenders and financial service providers. 

Yaacov Martin, CEO of the Jifiti Group, commented: “Our mission at Jifiti is to provide consumers and businesses with access to responsible, affordable financing options from regulated financial entities. 

“Becoming a licensed e-money issuer takes our company to the next level in its growth trajectory and enables us to bring even more value to our customers and partners.”

As a result of the  EMI certification, Jifiti can now also grow its offering of payment products and services to a wider customer base, with its pan-European solutions offering extensive regulatory oversight. 

Payment Expert Analysis: The importance of compliance adherence is underpinned by an ever-changing landscape of regulatory frameworks, especially in Europe where Jifiti is looking to increase its foothold. Being granted an EMI licence can significantly improve a company’s ability to offer its electronic payment offerings, and an opportunity to enhance its customer base.