Global fintech SumUp has proudly announced its official sponsorship of Palermo FC for the duration of the 2023-24 season.
The partnership is designed to “fortify SumUp’s presence both on a national and local level”, particularly in Sicily – where Palermo FC is based, while reaffirming its commitment to its community of merchants.
SumUp revealed that the primary objective of the partnership is to connect with Sicilian merchants and the local community.
The fintech firm aims to bring tailored benefits for local businesses, including dedicated promotions and customised offers designed specifically by SumUp to cater to the needs of merchants within the territory, as Italy is one of SumUp’s most significant and highest performing markets.
Marc-Alexander Christ, Co-Founder of SumUp, stated: “Our partnership with Palermo FC doesn’t just bolster our local presence but strengthens our collaboration with Sicilian merchants and deepens our ties to the region.
“This alliance affords us the unique opportunity to align our brand with Palermo FC, a historic team boasting a large and dedicated fanbase, as well as an established global reputation.
“Since becoming a part of the City Football Group in July 2022, Palermo FC has joined the ranks of some of the world’s most prominent sports holding companies.”
Furthermore, SumUp will have the opportunity to organise events and promotional initiatives in collaboration with the club’s players, as well as leverage the club’s brand for its marketing and communication endeavours.
The fintech firm will deepen its impact on the Italian landscape through its collaboration with the Italian club. The sponsorship will prominently feature SumUp’s branding throughout Palermo’s Renzo Barbera stadium and within specially designated advertising spaces.
The partnership with Palermo FC is an important one for SumUp, particularly in light of the increasing appetite for cashless payments in Sicilian provinces. Cities such as Ragusa, Messina, Trapani, and Palermo are witnessing the highest percentages of contactless payments made via cards or smartphones, according to the company.
Giovanni Gardini, CEO of Palermo Football Club, added: “We are proud to embark on this journey with SumUp, a visionary partner that shares our commitment to innovation and efficiency. Collaborating with a global company like SumUp represents a significant step forward in developing the Palermo brand on the international stage.”
