Ethereum stands tall as crypto’s most popular non-Bitcoin token

Credit: Shutterstock
Credit: Shutterstock

Ethereum leads the way as the world’s most popular Bitcoin alternative, according to a study carried out by Marketplace Fairness

The study sourced Google searches worldwide for a number of Bitcoin alternative cryptocurrencies to see which were the most popular globally in 2023.

The research found that Ethereum is currently leading all non-Bitcoin cryptocurrencies in popularity, with 3.26 million searches for the currency worldwide every month. Ethereum was founded in 2015, over five years after Bitcoin, and is proving to be more popular globally than some of its older counterparts.

Dogecoin comes in second place on the list as the most popular ‘Meme coin’ worldwide, with 1.66 million monthly searches. The currency has been rising recently, having seen a mention in the newly released Elon Musk biography.

XRP comes in third place, with the cryptocurrency seeing around 1.25 million searches each month. It’s the native cryptocurrency of the Ripple network and was launched in 2012, making it one of the older entries on the list.

Coming in fourth place is another ‘Meme coin’ in Shiba Inu, which attracts around 678,000 searches worldwide. It was founded in August 2020 and saw its peak price in October 2021, when its value rose significantly by 240% in a week.

Cardano rounded out the top five with 677,000 searches a month worldwide. The fully open-source currency was founded in 2017 as a result of a crowdfunding campaign. 

Commenting on the findings, a spokesperson for Marketplace Fairness said: “While Bitcoin is arguably the poster boy of crypto, there are still such a broad range of cryptocurrencies around, many of which are on the rise. 

“Meme coins like Dogecoin can often be fairly volatile in the market, so it’ll be interesting to see how the global popularity of these currencies compares to their value as the crypto world changes.”