As Amazon One has continued to be embraced by third-party retailers, the group has announced the expansion of palm recognition across its network of Whole Foods Market stores.

The palm recognition tech is utilised for identification, payment, loyalty membership, and entry at over 400 locations across the US. It means that Whole Foods market customers who tap into Amazon One will no longer need their wallet or even a phone to pay.

Leandro Balbinot, Chief Technology Officer at Whole Foods Market, commented on the expansion: “We are always looking for new ways to delight our customers and improve the shopping experience. Since we’ve introduced Amazon One at Whole Foods Market stores over the past two years, we’ve seen that customers love the convenience it provides, and we’re excited to bring Amazon One to all of our customers across the US.”

In addition to Amazon One’s availability at stores like Amazon Fresh stores and Whole Foods Market locations, third-party businesses are increasingly offering Amazon One as an identification and payment option for their customers – and some of them are also using Amazon One in new ways. Furthermore, at Coors Field, home of the Colorado Rockies MLB team, Aramark Sports + Entertainment is taking advantage of Amazon One’s “age verification” capability. This feature allows adult customers aged 21 and over to purchase alcoholic beverages by simply scanning their palm at an Amazon One device without looking for their government-issued IDs.