Brite Payments deepens Benelux presence with Belgium launch

Brite Payments is expanding its Instant Payments product coverage to Belgium as the company aims to enhance its exposure in the Benelux region. 

Complementing its existing coverage in the Netherlands, Belgian customers can now access instant payments through Brite as the company acknowledges the country is “primed for the uptake of Open Banking-powered instant bank payments”. 

To spearhead its Belgium operations, Brite has appointed Phillippe Rousseau as the Head of Benelux to oversee its operations. 

Rousseau has been hailed as an industry veteran who has held senior commercial positions at SOFORT and Klarna. His knowledge of account-to-account (A2A) and Open Banking payments were key reasons cited to help equip him to drive Brite’s growth plans in the Benelux region. 

Rousseau commented: “Awareness of the benefits of instant bank payment solutions is growing amongst merchants, and we’re delighted to offer more comprehensive coverage across the Benelux region with a superior customer experience and seamless instant payments.

“It’s an exciting time to join Brite and I’m looking forward to driving our growth in this dynamic region through the rest of the year and beyond.” 

Merchants and businesses can now offer Brite Instant Payments, which aims to deliver improved customer user experience by eliminating payment redirects through Brite’s ‘Single Sign’ process, making it possible for consumers to complete payment up to 40% faster.  

Lena Hackelöer, Founder & CEO, Brite Payments, added: “Benelux is an important region to our development and it’s fantastic to have Philippe on board to lead the charge. 

“Extending our coverage demonstrates the continued growth of Brite and reaffirms our commitment to bringing a true out-of-the-box instant payments offering to merchants across Europe.”