SBC Leaders Magazine: Friction, conversion, security and payments – The four horsemen of the apocalypse

Kicking off the new year in style, issue 24 of the SBC Leaders Magazine once again takes a closer analysis of the relationship between payments and betting, with cover star and UK Tote Group CEO Alex Frost speaking on the surprising connections between the world of racing and global financial markets.

Livescore’s Rahul Das, meanwhile, conceptualises the “four horsemen of the apocalypse” as he dives into all things friction, conversion, security and payments. Read what he had to say here.

Meanwhile Xtremepush talks all things player engagement as Robbie Sexton shares his views on what he describes as “tapping into implicit buying behaviour”. And at Catena Media, Dustin Gouker reflects on the company’s growth and the increasing number of opportunities for affiliates in the online casino space.

Over in the gaming section, David Clifton discusses the complex world of compliance – a landscape that has become ever-more complicated as global markets continue to change their gaming regulations.

IGT’s Chris Costello dives into the world of branded lottery titles as he tells SBC Leaders about the company’s latest eInstant release, Ghostbusters Prized Possessions.

The Super Bowl is a big topic of conversation in our US section as we question whether an Arizona-hosted tournament, the first to be held in a state with a regulated sports betting market, can present some new opportunities for sportsbooks.

Meanwhile the inevitability of sports betting in California was questioned as SBC Leaders asked whether major online operators should be working alongside key state players such as the tribal nations to pass any potential legislation.

Our Latin America section takes a look at the changing landscape within Brazil as EstrelaBet talks about regulatory developments, market expectations and sponsorships.

We reflect on our recent SBC Summit Latinoámerica and the ways the industry can better market itself to the public, before speaking with Retabet’s Pablo Viana about communication being a standard for industry growth across the continent.You can read the full magazine HERE