Plug and Play launches new crypto digital assets program in Silicon Valley


Plug and Play, in collaboration with Visa, AllianceBlock, The INX Digital Company, IGT, and Franklin Templeton, has confirmed the launch of a new Crypto and Digital Assets program in Silicon Valley.

At the heart of the program is connecting international startups with the founding partners to pilot technologies and ‘drive the future of Crypto and Digital Assets’.

Maximillian Jungreis, Head of Crypto and Digital Assets at Plug and Play, commented: “Plug and Play is excited to partner with Visa, AllianceBlock, The INX Digital Company, IGT, and Franklin Templeton to launch our new program and multiply our reach and impact in the crypto space. We look forward to accelerating enterprise-level adoption and bridging the gap between Web2 and Web3.”

The launch comes as Web3 continues to grow at an exponential rate, with an increasing number of firms embracing the metaverse.

Dan Roesbery, Vice President of Global Fintech Partnerships at Visa also praised the link: “At Visa, we believe partnerships can unlock a deeper understanding of the emerging use cases in the payments ecosystem. 

“We’re excited to partner with Plug and Play to innovate with fintech and crypto platforms at all stages of the startup lifecycle on new money movement experiences.

“AllianceBlock is excited about our partnership with Plug and Play Crypto and Digital Assets. Our ecosystem benefits from their broad network of innovative startups, industry pioneers, and thought leaders, as well as the value that we will provide to the Plug and Play ecosystem as experts in the decentralized space and the infrastructure for builders and developers to build on top of. We share the vision of a participatory economy, one that is fair, transparent, sustainable, and inclusive, and together we are working tirelessly to make that a reality.”

Douglas Borthwick, Chief Business Officer at INX, added on the move: “As we continue our mission to increase access to the wealth of opportunities in the digital economy for both companies and investors, we are thrilled to be a founding member of Plug and Play’s Crypto and Digital Assets program in Silicon Valley. 

“Not only will this unique partnership offer deeper connections on the West Coast and Silicon Valley, but it will also allow us to put our leadership and expertise to work as we advise companies on the benefits of participating in the rapidly growing ecosystem of blockchain, tokenization, and cryptocurrency. 

“Together with Visa, AllianceBlock, IGT, and Franklin Templeton, we look forward to working with a variety of companies – from startups to established names – about the digital future and how they can leverage opportunities now to garner long-term growth.”

Fabio Celadon, IGT Executive Vice President of Strategy & Corporate Development also stated: “As a global leader in gaming, IGT is excited to partner with Plug and Play to accelerate our innovation through a compelling collaborative environment of established industry leaders and technology startups from various sectors. 

“IGT stands at the forefront of cashless gaming technology, and working with Plug and Play can further advance our capacities and development potential in the payments space.”