MiFinity has announced a new partnership with online casino operator N1 Interactive, integrating its eWallet service to multiple casino European markets.
The MiFinity eWallet will now become a payment method for customers across 37 brands of the N1 Interactive network, who offer a wide array of payment options of their own.
The two parties will collaborate to help increase conversions by providing players with their preferred payment methods, powered by the use of the eWallet.
“We have considerable experience in N1 Interactive’s key European markets, providing customers with localised payment methods via our eWallet,” said Paul Kavanagh, CEO of MiFinity.
“With over 40 integrated payment methods, we can significantly reduce the risk of a player abandoning the cashier across all N1 Interactive’s live brands.”
N1 Interactive commented on the new partnership in a statement: “We’ve onboarded MiFinity because they offer a wide range of local payment methods in our target markets, as well as having an in-depth understanding of these markets.
“With their support, we can provide better service to our players and streamline the payment journey, increasing conversions and removing transaction barriers.”
N1 casino brands such as N1 Casino, Casino Universe and Slot Hunter Casino will be able to take advantage of the MiFinity iFrame, which offers the option to use the eWallet within the cashier journey.
Players can commence with the MiFinity eWallet once they have signed up to it, allowing them to directly transfer funds to the cashier for deposits and withdrawals when playing online.
Kavanagh added: “Removing unnecessary steps in the payment journey, such as navigating to a 3rd party payment page, positively impacts conversion rates.
“Similarly, providing players with localised payment methods, multiple currencies, and multilingual options reduces the risk of cart abandonment. Our iFrame does all this within the brand’s cashier, providing a seamless customer experience.”