TrueLayer has announced its collaboration with iGaming platform White Hat Gaming, which will see the implementation of the PayDirect solution to the group’s offering.
It underlines the next steps of the firm’s strategy to deliver an enhanced player experience for clients – placing an increased focus on removing friction from the payment journey.
Roberto Villani, Head of iGaming at TrueLayer, commented: “Open banking is creating a huge opportunity for the industry to embrace innovation and operators are recognising the role it can play in increasing brand trust and player retention. TrueLayer is leading the way as a positive force in the industry with PayDirect, enabling players to instantly fund their accounts and receive instant payouts. We’re delighted to be working with White Hat Gaming to create a better player experience while also delivering significant operational efficiencies.”
Furthermore, increased customer retention: Card-based deposits can take a day to settle, while withdrawals can take longer. PayDirect increases retention and reduces the number of support calls by customers querying payments, by offering players instant deposits and withdrawals.
“Secure, seamless and instant payments are becoming increasingly important to operators. TrueLayer’s PayDirect adds another dimension to enhancing the player experience by also delivering instant withdrawals – and what’s better than not having to wait to access your winnings?” added Eric Sheridan, Head of Payments at White Hat Gaming.